Your Turn Challenge: Day 1


Stumped? Me too, Cool Desk Guy. Me too.


I’m a big fan of Seth Godin — Joan, our operations manager and my unofficial life coach, turned me on to him — and subscribe to his email list for daily doses of inspiration, thought provocation, and otherwise interesting business- (and human-) related tidbits. At any rate, I found out about the #YourTurnChallenge through Seth’s Special Project Lead, Winnie Kao, who has a recap of the project and the inspiration behind it here.

The upshot is: 7 days, 7 prompts, 7 blog posts. It’s been a trying few weeks and not much has gone up here, so I figured — no time like the present. So! For your reading pleasure, my Your Turn Challenge: Day 1.

Why are you doing the Your Turn Challenge?


As the co-founder of a small business, I don’t really have one job description; more like a list of very different duties that need to be done on a daily, weekly and monthly basis (and beyond). I might be answering customer service emails or cookbook questions; ordering wrappers for the caramels; coordinating meetings with other companies or new customers; editing a spending projections spreadsheet; planning for upcoming events…you get the idea. Writing posts for the blog — one of my favorite things to do — often gets bumped to the bottom of the to-do list. It doesn’t need to happen to get the company through to the next day, week or month, I think; it’s fun, so it doesn’t seem like work; who reads these posts anyway; I don’t have anything interesting to say today; and on and on.

But none of that really matters. The second-guessing is a constant, and the struggle is to fight it and beat it. Doubt could prevent me from posting another piece for weeks. It could keep me waiting until I have a better post. The best post. The only post worth writing and sharing.

Alas…there is no such post. And it’s important to stay consistent and keep you guys entertained, because our connection is too important to be put aside just so I can answer another few low-priority emails before lunch, or spend another hour tinkering with a spreadsheet that’s basically done, or whatever other minor thing feels like it “needs” to get first/before/instead. The connection we, Liddabit, have to you, our friends and family and supporters, is a priority; and this blog should reflect that.

As things shift in the company, and as our team gets more skilled and takes on more responsibility, we’re working towards being able to delegate more — and I’m faced with the prospect of a day where I have time to do all this. To come up with several thoughtful posts a week, take photos to accompany them, edit and format and publish. And I don’t want to get to that place and put it off because I’m out of practice, or because I’m waiting until I have a better post (the best post). There are an infinite number of excuses one can come up with on a daily basis to not write. I’m trying to get rid of them, one post at a time.


That’s it for today — more to come tomorrow! And, since I could not say it better myself, here’s a link to Seth’s post today with a link to the full text of Letter from a Birmingham Jail and some interesting projects related to it.