News Flash!

we love ya, tomorrow…

The time has come…for us to bring you something new. What is it, you ask?

Well, first of all, it’s a candy bar.

Second of all, it features peanut butter.

Crunchy peanut butter.

…and third of all, there’s MARSHMALLOW. (one of my favorite things ever.)

Now, we don’t know how y’all feel about the ol’ Fluffernutter, but we happen to be huge fans. This bad boy is along the same lines, but without all the processed whatnot: a tender shortbread cookie, generous layer of crunchy organic peanut butter, and fluffy handmade marshmallow to top it all off. It’s dipped in milk chocolate and it’s freakin’ delicious.

Aside from that, we’ll have loads of caramels – Beer & Pretzels (and Slurtles!), Sea Salt, Chocolate Sea Salt, Chocolate-Black Truffle and Stout-Gingerbread. Our last batch of Hard Apple Cider caramels of the season will be on sale tomorrow too, so step lightly!

Also on the table will be our Barley-Tea and Honey Lollipops, Pecan-Brown Sugar Brittle, Honeycomb, and standard candy bars – Snacker, Lime-In-The-Coconut and the famous King. Come hungry!

We also want to let you all know that we’ll be donating 10% of our sales tomorrow to Heart To Heart International, to help aid victims of the Haiti earthquake. This also extends to our online store, tomorrow through next Friday. Thanks in advance for all your support.

We’re so excited to see you all tomorrow! Here’s to 2010.


Holy Cats! It’s the Future!

Wow. Just…wow.

First of all, thank you all times a million for supporting us so overwhelmingly throughout the holidays, and thinking of us to gift to your friends, family, and other assorted loved ones. Never in a million years did we think we’d sell out of EVERYTHING – you guys are all the jam. To the max.

Secondly, happy new year to everyone! We’re just getting back on our feet from the holidays, and man oh man do we have some fun stuff in store. But you don’t get to hear about it yet. For now, we’ll have all your old favorites at the Flea at One Hanson starting next Saturday, January 16th – look for what to expect sometime next week.

In case you missed it, we got a barrage of really cool press in the past month-and-a-bit! Quick recap:

-Edible Brooklyn featured us in their Notable Edibles for December;

-we did a fun interview with Serious Eats about our favorite places to go and things to nosh;


-UrbanDaddy helped us get rid of all our Slurtles with their last-minute gift guide;

-we fared well as the rookies in NYMag/Grub Street’s roundup of chocolate gifts (we love you, Michael Laiskonis!);

and, last but absolutely not least,

-Food Curated’s Liza de Guia shot a lovely video starring our candy (and yours truly).

…unbelievable. We can’t wait to see what this year has in store. Looking forward to seeing y’all at the Flea next weekend!


We’re on Martha! …sort of.

As some of you may know, Martha Stewart filmed at the Flea a couple of weeks ago! She ran out of time and we didn’t get to talk to her, but our sign and my sample-cuttin’ hand made it on the show. Hey, we’ll take it!

…aside from that, the show itself is pretty cool — sort of a beginner’s guide to the Brooklyn food scene, if you will — and a lot of our friends got some facetime with the Lady herself. Check out the show here, and let us know what you think!


A funny thing happened on the way to the Slurtle…

As you may know, we make candy with beer in it.

As you may also know, the beer is made by the renowned Brooklyn Brewery.

What you probably don’t know is that we only JUST got around to telling them about it. We were apprehensive — would they be excited about the candy? Mad that we didn’t tell them before? Bored by our lengthy account of how all these crazy sweets came into existence?

Lucky us — they’re super cool! I had the privilege of seeing all the big shiny machines, meeting some of the mucho nice employees, and wandering in (be still, my heart) the massive warehouse — before hauling cases upon cases of delicious Brooklyn Brown Ale, East India Pale Ale, and just-back-in-season Chocolate Stout back to the kitchen. ALL of which — cross my heart — got reduced to go into delicious caramels for you folk. It hurts sometimes, being such givers…but that’s how we roll.

Henceforth, we’re adding Brooklyn’s awesome, old-school logo to our products featuring their fantastic potions — in order to give them due credit for the flavor we’ve been poaching from them thus far. We have some other packaging overhauls going on in the meantime as well, but those are more for us; we’re evolving aesthetically, and feel that a schmancier look is in order.

Don’t worry. We won’t get all snooty on you.

As for the Flea tomorrow, the now-famed Slurtles will be making their triumphant return! In case you’ve been hiding under a candy rock, these are our Drunken Turtles — featuring our Brooklyn Brown Ale/IPA caramel and dark chocolate poured over bar-appropriate snacks, and topped with dark chocolate. We have Pretzel and Potato Chip varieties, both delicious in their own special ways; we encourage you to try both and let us know which you like better.

Your humble blogger will be out of town for a few days on chocolate-related business — but look for online store-related news in the coming weeks. Get excited!


holy guacamole — more press than you can shake a stick at!

Okay kids, here’s the deal: we love making candy. and we love sending it to you. and we love giving you pretty pictures of our sweets. but this is MADNESS.

-First, Tasting Table warms us up with a feature on yours truly, highlighting the infamous Beer & Pretzels.

-Then, DailyCandy features our Slurtles in their Gifts for Gourmands guide.

-Finally, Serious Eats issues a 6-bar takedown with their Best Artisanal Chocolates article.

What are you trying to do, media? Smother us? All we’re trying to do is make awesome candy for people and here you go — *shudder* — EXPOSING us like this. It’s inhumane, I tell you!

…aww, we’re just joshing. We love it. Though we do have to ask you to simma dahn nah a little — due to demand, our turnaround has slowed up a bit. But fear not — we’ll be back in fantastic shape in time for the holidays! And of course, for you locals, we’re at the Flea every day till the end of the outdoor season (Nov. 21); and then we move to Manhattan for the Gifted Holiday Market! (more info to come.)

So enjoy it while it lasts, paparazzi. We’ll get our lives back to normal someday…


Restaurant Girl loves Liddabit!

Check it out! We’re featured in Restaurant Girl’s roundup of Halloween treats! Amongst some very well-established/crazy-talented/fancy-schmancy company, too — friends Roni-Sue and WannaHavaCookie are also featured, as well as Momofuku Milk Bar and (gasp!) Bouchon. Aw, shucks…

view the article


Talkin’ It Up with “Hey, Brooklyn!”

A couple months back, we were asked by a fantastic young woman named Amber if we had any interest in doing an interview for a podcast. Us? Talk about candy? We’re there!

Anyway, you can listen to the fruits of her labor here on the “Hey, Brooklyn!” site. We cover the origin of the business, the inspiration for some of our more unusual items, and how very, very nice we are to our interns. And make sure to check out some of the other interviews — you’ll be certain to recognize some fellow Fleasters in the archives!


Serious Love from Serious Eats

We take our candy seriously — so when the opportunity to get some sweets to Serious Eats arose, we were seriously excited. (OK, we’re done. …seriously.)

Anyway, they love our stuff! Team Liddabit jumped for joy when we read this rave about our candy, with special kudos going to our famous Beer & Pretzel Caramels.

“f***ing good,” Ed? F***ing thanks!