Oatmeal-Raisin-WHAT-now?

TGIF YOU GUYS!

There’s all kinds of exciting stuff going on here. First of all, we just celebrated our 3rd(!) birthday at 61 Local (a fantastic local bar) with a bunch of good friends and extended family. Also, we’re looking at new production spaces in which to build the kitchen of our dreams. But mostly – really what makes us so very happy right this minute – is that we finally have time to work on all those great ideas we’ve been squirreling away all this time. (SO many great ideas.) As a result, you’ll find a (very) limited amount of some delectable new treats at the markets and online this weekend!

AT THE MARKETS (Smorgasburg Sat. June 16, 11a-6p; New Amsterdam Market Sun. June 17, 11a-4p)

Oatmeal Raisin Caramels – soft cinnamon-flecked caramel studded with plump raisins and housemade crunchy granola bits. Just like the cookie, only gooier. (“Gooier” is totally a word.)

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Home Again, Home Again, Jiggity Jig

I was taken to task recently by the PR folks at our publisher, Workman, for letting the blog lie fallow for so long. I was told it would put people off to see that we weren’t updating it regularly; that it made us look like we didn’t care; that we were doing ourselves a disservice by not having something on our site to engage our visitors. Aaaaaand they were pretty much right. (They’re professionals. They know what they’re doing.)

But hey, don’t worry that we’re beating ourselves up about it or anything. I mean, we have been spending most of that time relaxing on the company yacht in the Caribbean writing a cookbook and taking a cheese tour through continental Europe trying to raise funds to build out our own kitchen space; so it’s been time well spent. But now we’ve got some new team members to help us in the kitchen and a book coming out in October to promote, and we’ll be goldarned if we let the blog sit around so long again. Just you wait and see!

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Doomed

Happy New Year, friends! We’re happy to report that we made it through the 2010 holiday season with only minor caramel burns and very minimal brain damage. Now onto 2011!

We’re back in the kitchen cooking up some fantastic new treats to ruin all of your resolutions and get you ready for Valentine’s day! Don’t you just love Valentine’s Day? Or maybe you loathe it with the fire of a thousand suns? Either way, we’re ready for you.

Enter: Chocolate Doom!

See that? That’s a layer of salted cocoa sable cookie topped with some milk chocolate ganache and then a bit of whipped white chocolate… all wrapped up purdy in a nice coating of …more chocolate. So whether you’re a lover or loather of Valentine’s Day, the Doom bar is guaranteed to supply you with enough chocolate to either A. dazzle your lover or B. drown your sorrows. Or, maybe you just like to eat chocolate upon chocolate upon chocolate? That’s fine, too. The Chocolate Doom will be available starting this weekend at the Flea.

Check in next week to find out which Valentine’s Day sweet we’ll be unveiling next! (Hint: they’re heart-shaped and delicious. Don’t say we didn’t warn you).

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Pop Up (Video?) Store!

It’s here! Our Pop-Up store in Manhattan! Located at 39 White St. (off of Church St. in Tribeca), the Pop-Up is loaded with sweet, tart cider, mountains of baked goods and more candy than you can shake a stick at; pop in this weekend and get a head start on your holiday shopping (Don’t know what to bring to your Thanksgiving hosts this year? I’ll give you a clue: it’s called a pie bar. And can you think of a better stocking stuffer than a pack of perfectly salted caramels? You can’t. Unless you’re thinking about a King Bar, in which case, touché).

Stored in the fridge, anything you buy this weekend will definitely last until Christmas (unless you, um, accidentally eat it yourself. Which has never happened to me before. Obviously.), so be sure to stock up before all the good stuff is gone!

If you can’t make it to the Pop-Up, or else to the Brooklyn Flea or New Amsterdam, never fear – you can still get your hands on the most delicious stocking stuffers in town – via the interwebs, of course! Be sure to check the homepage for the cutoff dates for holiday shipping; to be safe, place your order online now for shipping at a later date (example: Christmas!) – just write us a little note in the gift message box telling us when you’d like your order to go out; we’ll make it happen (but only because it’s you, and you’re the best).

Happy holiday chocolate shopping!

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It’s November, have a pie bar!

Happy November, y’alls!

This week, check out Edible Manhattan for an inside look into what it’s like to be Liz and Jen, fabulous and fabulously hardworking entrepreneurs that they are, and stop by Inc., while you’re at it, to peep another piece of awesome Liddabit press!

Since it’s officially November, you’re probably officially preparing for the holidays, so please do yourself a favor and get down to the Flea or New Amsterdam this weekend and pick up a pie bar. Do it. Do it. When pecan pie and candy bars combine, magic happens, people. Magic. And don’t even get me started on the pumpkin pie bar. Just go get one. And then another, because as you’ll find out, one just won’t do.

We’ll also have the very last of the summer’s S’more bars available (and by “very last,” I mean we have about ten left, so go snag one while you can!), as well as some deliciously gooey monkeybread for sale at New Amsterdam! If you don’t know what monkeybread is, all you really have to know is that it starts with croissant dough and gets gooey-er and cinnamon-ier and yummier from there. Go get some.

Also, this week’s kitchen bake off was a battle of epic proportions. Stay tuned to hear more about battle scone!

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Beer and Pretzel “Nothing Short of Epic”

Us, you say? Epic? Oh, stop, stop. …Okay go on.

Liddabit has been getting some pretty awesome and flattering press these days – check out what amNewYork had to say about the “cute young things at Liddabit” (it’s true, Liz and Jen are pretty cute) making “one of the greatest sweet-and-salty mash-ups since kettle corn.” Any guesses as to which Liddabit product amNewYork thinks is so great?

Why, our famous beer and pretzel caramels, of course!

But wait, there’s more! Not only did amNewYork find our beer and pretzel caramels “nothing short of epic,” but the folks over at The Village Voice seem to agree, dubbing the B&P the “Best Edible Repackaging of Beer” in 2010!

We couldn’t be happier for all of the beer and pretzel love – thanks, amNewYork and The Village Voice!

Want to partake in a bit of the epic-ness? Come out to the Brooklyn Flea or the New Amsterdam Market tomorrow and Sunday and grab a six-pack! If you haven’t tried them already, we’re guessing you’ve been trapped under something heavy for the past year or so – sorry about that. Nothing like a bit of beer caramel to take the edge off. See you this weekend!

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we love ya, tomorrow…

The time has come…for us to bring you something new. What is it, you ask?

Well, first of all, it’s a candy bar.

Second of all, it features peanut butter.

Crunchy peanut butter.

…and third of all, there’s MARSHMALLOW. (one of my favorite things ever.)

Now, we don’t know how y’all feel about the ol’ Fluffernutter, but we happen to be huge fans. This bad boy is along the same lines, but without all the processed whatnot: a tender shortbread cookie, generous layer of crunchy organic peanut butter, and fluffy handmade marshmallow to top it all off. It’s dipped in milk chocolate and it’s freakin’ delicious.

Aside from that, we’ll have loads of caramels – Beer & Pretzels (and Slurtles!), Sea Salt, Chocolate Sea Salt, Chocolate-Black Truffle and Stout-Gingerbread. Our last batch of Hard Apple Cider caramels of the season will be on sale tomorrow too, so step lightly!

Also on the table will be our Barley-Tea and Honey Lollipops, Pecan-Brown Sugar Brittle, Honeycomb, and standard candy bars – Snacker, Lime-In-The-Coconut and the famous King. Come hungry!

We also want to let you all know that we’ll be donating 10% of our sales tomorrow to Heart To Heart International, to help aid victims of the Haiti earthquake. This also extends to our online store, tomorrow through next Friday. Thanks in advance for all your support.

We’re so excited to see you all tomorrow! Here’s to 2010.

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Holy Cats! It’s the Future!

Wow. Just…wow.

First of all, thank you all times a million for supporting us so overwhelmingly throughout the holidays, and thinking of us to gift to your friends, family, and other assorted loved ones. Never in a million years did we think we’d sell out of EVERYTHING – you guys are all the jam. To the max.

Secondly, happy new year to everyone! We’re just getting back on our feet from the holidays, and man oh man do we have some fun stuff in store. But you don’t get to hear about it yet. For now, we’ll have all your old favorites at the Flea at One Hanson starting next Saturday, January 16th – look for what to expect sometime next week.

In case you missed it, we got a barrage of really cool press in the past month-and-a-bit! Quick recap:

-Edible Brooklyn featured us in their Notable Edibles for December;

-we did a fun interview with Serious Eats about our favorite places to go and things to nosh;

-OH MY FREAKING GOD THE NEW YORK TIMES MENTIONED US IN THE DINING CALENDAR;

-UrbanDaddy helped us get rid of all our Slurtles with their last-minute gift guide;

-we fared well as the rookies in NYMag/Grub Street’s roundup of chocolate gifts (we love you, Michael Laiskonis!);

and, last but absolutely not least,

-Food Curated’s Liza de Guia shot a lovely video starring our candy (and yours truly).

…unbelievable. We can’t wait to see what this year has in store. Looking forward to seeing y’all at the Flea next weekend!

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We’re on Martha! …sort of.

As some of you may know, Martha Stewart filmed at the Flea a couple of weeks ago! She ran out of time and we didn’t get to talk to her, but our sign and my sample-cuttin’ hand made it on the show. Hey, we’ll take it!

…aside from that, the show itself is pretty cool — sort of a beginner’s guide to the Brooklyn food scene, if you will — and a lot of our friends got some facetime with the Lady herself. Check out the show here, and let us know what you think!

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A funny thing happened on the way to the Slurtle…

As you may know, we make candy with beer in it.

As you may also know, the beer is made by the renowned Brooklyn Brewery.

What you probably don’t know is that we only JUST got around to telling them about it. We were apprehensive — would they be excited about the candy? Mad that we didn’t tell them before? Bored by our lengthy account of how all these crazy sweets came into existence?

Lucky us — they’re super cool! I had the privilege of seeing all the big shiny machines, meeting some of the mucho nice employees, and wandering in (be still, my heart) the massive warehouse — before hauling cases upon cases of delicious Brooklyn Brown Ale, East India Pale Ale, and just-back-in-season Chocolate Stout back to the kitchen. ALL of which — cross my heart — got reduced to go into delicious caramels for you folk. It hurts sometimes, being such givers…but that’s how we roll.

Henceforth, we’re adding Brooklyn’s awesome, old-school logo to our products featuring their fantastic potions — in order to give them due credit for the flavor we’ve been poaching from them thus far. We have some other packaging overhauls going on in the meantime as well, but those are more for us; we’re evolving aesthetically, and feel that a schmancier look is in order.

Don’t worry. We won’t get all snooty on you.

As for the Flea tomorrow, the now-famed Slurtles will be making their triumphant return! In case you’ve been hiding under a candy rock, these are our Drunken Turtles — featuring our Brooklyn Brown Ale/IPA caramel and dark chocolate poured over bar-appropriate snacks, and topped with dark chocolate. We have Pretzel and Potato Chip varieties, both delicious in their own special ways; we encourage you to try both and let us know which you like better.

Your humble blogger will be out of town for a few days on chocolate-related business — but look for online store-related news in the coming weeks. Get excited!

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holy guacamole — more press than you can shake a stick at!

Okay kids, here’s the deal: we love making candy. and we love sending it to you. and we love giving you pretty pictures of our sweets. but this is MADNESS.

-First, Tasting Table warms us up with a feature on yours truly, highlighting the infamous Beer & Pretzels.

-Then, DailyCandy features our Slurtles in their Gifts for Gourmands guide.

-Finally, Serious Eats issues a 6-bar takedown with their Best Artisanal Chocolates article.

What are you trying to do, media? Smother us? All we’re trying to do is make awesome candy for people and here you go — *shudder* — EXPOSING us like this. It’s inhumane, I tell you!

…aww, we’re just joshing. We love it. Though we do have to ask you to simma dahn nah a little — due to demand, our turnaround has slowed up a bit. But fear not — we’ll be back in fantastic shape in time for the holidays! And of course, for you locals, we’re at the Flea every day till the end of the outdoor season (Nov. 21); and then we move to Manhattan for the Gifted Holiday Market! (more info to come.)

So enjoy it while it lasts, paparazzi. We’ll get our lives back to normal someday…

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Restaurant Girl loves Liddabit!

Check it out! We’re featured in Restaurant Girl’s roundup of Halloween treats! Amongst some very well-established/crazy-talented/fancy-schmancy company, too — friends Roni-Sue and WannaHavaCookie are also featured, as well as Momofuku Milk Bar and (gasp!) Bouchon. Aw, shucks…

view the article

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Talkin’ It Up with “Hey, Brooklyn!”

A couple months back, we were asked by a fantastic young woman named Amber if we had any interest in doing an interview for a podcast. Us? Talk about candy? We’re there!

Anyway, you can listen to the fruits of her labor here on the “Hey, Brooklyn!” site. We cover the origin of the business, the inspiration for some of our more unusual items, and how very, very nice we are to our interns. And make sure to check out some of the other interviews — you’ll be certain to recognize some fellow Fleasters in the archives!

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Serious Love from Serious Eats

We take our candy seriously — so when the opportunity to get some sweets to Serious Eats arose, we were seriously excited. (OK, we’re done. …seriously.)

Anyway, they love our stuff! Team Liddabit jumped for joy when we read this rave about our candy, with special kudos going to our famous Beer & Pretzel Caramels.

“f***ing good,” Ed? F***ing thanks!

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