The Founders

Liz Gutman

originally hails from Costa Mesa, CA (or “The Table By The Sea,” as no one else calls it). At 17, she hightailed it to New York to get her BFA in acting from New York University. Alas, the life of a performer was not for her; and after spending 2 grueling years in the trenches at a media research company, she quit in 2007 to begin working for pastry chef Will Goldfarb. She enrolled in the French Culinary Institute (FCI)’s pastry program shortly thereafter and has only looked back a couple of times since.

Jen King

is from Ann Arbor, MI, and received her Bachelor’s degree in Communications from Michigan State University (go Spartans!). She decided to go into politics, and spent 2004-2007 working for the Democrats. After a couple exhausting campaigns, she decided to turn her passion into a job and put her 2,000+ cookbooks to good use as a culinary professional, and in 2007 moved to New York to attend FCI.

The two became fast friends, and were soon sharing pre-class snacks and recipe ideas on a regular basis. Realizing a shared passion for sustainably produced, fresh, superior-quality ingredients and sweets, their talk of starting a business together became a reality in early 2009. After gaining a vendor slot at the famed Brooklyn Flea Market and garnering some early publicity, Liz and Jen are humbled and thrilled to be lucky enough to spend their time sharing their love of sweets with their unbelievably awesome customers.  Liz also spent 2 years writing for the James Beard Award-winning blog Serious Eats; and she and Jen recently finished writing The Liddabit Sweets Candy Cookbook (Workman), coming to a bookstore near you on October 9th, 2012.