A funny thing happened on the way to the Slurtle…

Slurtle As you may know, we make candy with beer in it.

As you may also know, the beer is made by the renowned Brooklyn Brewery.

What you probably don’t know is that we only JUST got around to telling them about it.  We were apprehensive — would they be excited about the candy?  Mad that we didn’t tell them before?  Bored by our lengthy account of how all these crazy sweets came into existence?

Lucky us — they’re super cool!  I had the privilege of seeing all the big shiny machines, meeting some of the mucho nice employees, and wandering in (be still, my heart) the massive warehouse — before hauling cases upon cases of delicious Brooklyn Brown Ale, East India Pale Ale, and just-back-in-season Chocolate Stout back to the kitchen.  ALL of which — cross my heart — got reduced to go into delicious caramels for you folk.  It hurts sometimes, being such givers…but that’s how we roll.

PrintHenceforth, we’re adding Brooklyn’s awesome, old-school logo to our products featuring their fantastic potions — in order to give them due credit for the flavor we’ve been poaching from them thus far.  We have some other packaging overhauls going on in the meantime as well, but those are more for us; we’re evolving aesthetically, and feel that a schmancier look is in order.

Don’t worry.  We won’t get all snooty on you.

As for the Flea tomorrow, the now-famed Slurtles will be making their triumphant return!  In case you’ve been hiding under a candy rock, these are our Drunken Turtles — featuring our Brooklyn Brown Ale/IPA caramel and dark chocolate poured over bar-appropriate snacks, and topped with dark chocolate.  We have Pretzel and Potato Chip varieties, both delicious in their own special ways; we encourage you to try both and let us know which you like better.

Your humble blogger will be out of town for a few days on chocolate-related business — but look for online store-related news in the coming weeks.  Get excited!